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Ajith as ‘Detective Anand

As the clouds that hovered over Ajith's film career have been cleared, Kollywood is back to discussing the forthcoming films of Thalai. The stylish actor would be playing a detective in his 50th film, to be directed by Gowtham Menon. The big budget movie will be produced by Dayanidhi Azhagiri, and would most probably be titled 'Thuppariyum [...]Related NewsAjith as 'Detective AnandNow it's KV Anand for AjithWho will direct Ajith's 50th film?

Karthika daughter of yesteryear actress Radha is making her debut in Kollywood through movie KO. She will star opposite Little super star Simbu in the movie. The film titled KO is directed by K.V.Anand, cinematographer turned film maker. This is her second movie overall, her career debut was in Telegu in the movie Josh.

Cloud Nine Movies And Thiruppathy Brothers acquires ‘Paiyaa’

by nandhini on 08/03/10 at 1:50 am --

Dhayanidhi Alagiri’s Cloud Nine Movies will present Karthi starrer Paiyaa, directed by Lingusamy in association with Thiruppathy Brothers this summer. Cloud Nine is a name to reckon with in Tamil cinema having released Suriya starrer Varanam Ayiram followed by their successful production venture Thamizh Padam. It is highly expected that this movie would be a hat trick for Cloud Nine Movies and also for karthi. The company is currently producing Thoonga Nagaram, which went to floors very recently. Paiyya starring Karthi, Tamannah and Milind Soman in key roles, has musical score by Yuvanshankar Raja. Madhi handles cinematography, while editing is by Anthony. Kanal Kannan is in-charge of stunts. The adventure film that revolves around a road

Ajith is Gautham’s next Stylish Cop

by Aaryan on 03/02/10 at 4:25 am --

Both Ajith and Gautham are coming together for their future project which is yet to be titled. Reportedly this would be Ajith’s 50^th film under ace director Gauthamdirection.

After Suriya and Kamal Hasan its Ajith this time to star as police in the movie. According to the insiders director has narrated a short description about the movie to Ajith in which Ajith plays a stylish cop. Both director and hero have well of experience doing police characters and roles and Gautham’s earlier flicks about cop was super hit.

The film to be produced by Dayanidhi Azhagiri. Reportedly Ajit had turn down the offer offered for the movie Kakka Kakka, which was later offered to Surya and movie was block buster in the box office.

Surya’s Singam Ready to Roar!

by Bheeshmar on 03/02/10 at 12:15 pm --

This is Surya’s time, after two consecutive successful blockbuster Movies like Aaru and Vel, Hari joining with Surya again for his 25th flick titled Singam.. Earlier, Vijay’s Villu was announced as title “Singam” and later on got changed because of director Hari registered the name for his movie.

Surya looks very happy to team up with Hari by doing a police officer role for his 25th film. After Kakka Kakka, the big block buster surya doing Cop role and for hari too its second Cop film where first one Saamy, was already a Super Hit Movie…

The film is expected to have right mix of sentiment, action and romance like all hari’s previous film, notedly hari said ” Special thing about the movie is screenplay, the film will make the audiance to feel like roller ghoster travel.. the fast screenplay will not damage sentiment and romance part of the movie at all.. you can see different surya in this movie, because surya become fatter than ever..”

First time Reliance Big Pictures producing this movie in association with Studio Green, where Studio Green already associated with the movies Paruthiveeran and Sillunu Oru kadhal… Surya is one of the determined actor and promising hero to fill the producers bags consistently, all his recent films delivered remarkable success and made smile in all distributors and Producers face… Shooting of singam is almost completed, the film is ready to face post production, reportedly rest 2 more songs to be shooted with stunt sequence to wind-up !!

Expecting Singam’s Loud Roar soon!!

Marketing Mantra of Indian Cinema: The changes

by Magnifying Lens on 23/02/10 at 11:29 pm --

There was a time in early 2000. Two of the country’s biggest superstar Shahrukh Khan and Aamir Khan had films ready for release. One an average film bashing the media , the other a below average film from an actor par excellence. Nevertheless, market was confident of these movies doing great business. But these two movies flopped and a dark horse called Kaho Naa Pyar Hai walked away with all the honors and launched a new superstar for the country.

The scenario now is completely different. Now there are many other things apart from the merits of a movie to make a movie a hit. And Actors, Directors, Producers, Script writers and even the persons who claim to have own the script have a huge media presence and they all contribute in their own way to make a movie hit. Here is a brief list of what all has changed and the various means the current film industry uses to promote and run their movie

Create as much controversy as possible. Make every Indian have the name of your movie on his lips. SRK declaring that he was frisked at an US airport just because of his surname and that this whole tale had striking similarity with his latest film, My name is Khan is a glowing example of the same. Adding fuel to the fire is his statements supporting inclusion of Pakistani players in IPL and the outrage expressed over it by Shiv Sena and all the controversies surrounding it. Media calling SRK a hero and hailing him as victorious. What is lost somewhere among all this mist is the story of the movie, the merits of the movie, the strengths of the movie.

Another example of controversies is the controversy surrounding the movie 3 idiots. The whole cry made by Chetan Bhagat worked in favor of both his book Five Point someone and the movie 3 idiots. Added to that there were umpteen number of debates on all famous news channels about whether what the movie showed was right about the country’s current education system, which again popularized the movie.

Next thing on the list would be promoting the movie unconventional ways. Using twitter, facebook and other internet media and also appearing on all major dance shows, music shows, singing contest, comedy shows with the full team of the movie and going ga ga over the movie . We have seen Siddharth promoting his movie Striker on twitter, releasing it in youtube was indeed a good move, SRK, Karan Johar for MNIK, and a host of other stars are on twitter promoting the movies speaking all good things about the movie.

Down south in Tamil Nadu, the story is a bit different. Make a complete movie and sell it to the media tycoons owning one of the TV channels in the state. They will do the rest. Starting from showing the promos every ten minutes during their prime shows to giving raving reviews and ratings in their shows, they do all that is needed for making these movies a hit.

As a result of these, the movies which are really good and fail on the above aspects like Rocket Singh in Hindi and Peranmai in Tamil, fail to do good business. It is time for the people involved in these movies also to concentrate on the above aspects as just making a good movie is not enough, spreading the goodness around is as much important.
Now, having said these, I am not one of those who is criticizing these moves or saying these should be stopped. After all like all the businesses, movie making is also a business with profits as the main motive. This post is about the changing face of the movie industry and the way the whole dynamics of the industry is changing.